Cause-marketing is a partnership between for-profit and non-profit organizations. Cause-marketing efforts typically involve the promotion of a non-profit program or service that meets a company's marketing objectives, the non-profit agencies' marketing objectives and targets a single or multiple consumer demographic that the corporate sponsor hopes to reach. Unlike philanthropy, money spent on cause-marketing is a business expense, not a donation, and is expected to show a return on investment.

• Publicity
• Retail traffic and sales increases
• Brand loyalty increases
• Community responsibility showcased

Cause-marketing campaigns enable the American Red Cross of the Susquehanna Valley to significantly increase its public profile by informing residents about helpful programs and services. Without cause-marketing partnerships, these same individuals might not otherwise learn what is offered without the chapter having to incur significant expenses associated with media advertising.

Please call our office, there is someone who would be happy to speak with you. The local Red Cross offers a broad range of services and programs that can be associated with companies and promoted to the community through a cause-marketing partnership. You will be pleased to learn in further detail about the benefit of partnering with a respected national organization.

For more information about Corporate Sponsorships, please contact Laurie Moir by calling (717) 257-1822 x129 or send an e-mail.